Premise Martin is an award-winning entrepreneur, independent footwear designer, patented innovator, and the visionary Founder of Pedi Licious Footwear LLC, a purpose-driven footwear and sole-care company built on the belief that beauty, wellness, and self-care should begin from the ground up.
Known for her innovative approach to an often-overlooked category, Premise transformed an everyday need into an award-winning patented footwear innovation, creating a new conversation around foot care, personal wellness, and the importance of caring for one’s soles.
Her entrepreneurial journey is a testament to resilience, reinvention, and the power of believing in an idea before the world recognizes its potential. From developing intellectual property and navigating the retail industry to securing national marketplace opportunities, Premise continues to demonstrate what it means to build a business with purpose, perseverance, and vision.
As her influence expands beyond entrepreneurship, Premise has taken her message to college audiences, sharing insights on innovation, entrepreneurship, self-belief, and the importance of turning ideas into opportunities. Returning to her educational roots in Columbia, South Carolina, she has also participated in a documentary project at her former high school, bringing her journey full circle and inspiring the next generation to recognize the possibilities within themselves.
Adding another dimension to her entrepreneurial vision, Premise is the creator of So·U·Le + Ritual, a fragrance and lifestyle extension inspired by the connection between the sole and the soul. Its philosophy, Sole Of Universal Life Elevation, reflects her belief that caring for ourselves is not simply an act of beauty, but an intentional ritual of self-worth and personal elevation.
A champion of purpose-driven entrepreneurship, Premise encourages others to recognize the value of their ideas, embrace their individuality, protect their intellectual property, and build beyond limitations.
Her message is simple: Your purpose is your power. Your vision is your responsibility. And your legacy is what you build with both.